Cegid – Developing expert blog posts
Sector of activity :
B2B Tech
Type :
Challenge :
Enriching the company's marketing content strategy with a series of blog postsApproach :
Defining key topics - Conducting expert interviews - Writing blog postsResults :
Published 18 articles on Cegid’s blog, coupled with summary highlights shared in the monthly newsletter.
Challenge
Cegid, a publisher of integrated management solutions, was looking to enrich its content marketing strategy by creating a series of relevant and quality blogposts around the ERP.
Approach
Definition of a list of themes and choice of angles corresponding to the identified
personas Conducting interviews with Cegid’s business experts and writing articles based on the interviews.
Results
Publication of a series of 18 articles on Cegid’s blog and summaries for Cegid’s monthly newsletter.
