Pure Storage – Whitepaper Creation
Sector of activity :
B2B Tech
Type :
Challenge :
Producing whitepapers to hightlight the success of partnerships between Pure Storage and its local resellersApproach :
Crafting both two-party and three-party contents (including client testimonials) and finalizing design with a professional graphic artistResults :
Delivering 10 whitepapers, each eight to ten pages in length
Challenge
Pure Storage, a global leader in Flash Storage, sells its solutions exclusively through a network of partners. Eager to highlight the collaboration and joint achievements of its partner ecosystem, the company’s Marketing Team sought assistance in developing Whitepapers to showcase these partnerships.
Approach
OneChocolate produced two types of whitepapers for Pure Storage and its partners:
- Two-party contents focusing on collaboration with a single reseller
- Three-party content featuring client testimonials about Pure Storage’s solutions and the partner’s role in implementation
The team drew on existing documents and conducted interviews with everyone involved, using a list of prepared questions so spokespersons could gather key insights ahead of time. Once all stakeholders signed off on the text, OneChocolate handled layout and final production in collaboration with its graphic designer.
Results
Over the past few years, OneChocolate has created around ten whitepapers for Pure Storage, each eight to ten pages in length. They are featured on the Pure Storage website and distributed at the company’s events.
