What We’ve Done

Targeting market niches with quality content

Emissive

Challenge
Emissive, specialist in virtual reality, was looking to generate a greater interest from chain store managers in using virtual reality to spice up their points-of-sale, and to target a younger target audience.

Solution
OneChocolate proposed the creation of a white paper entitled ‘Virtual Reality for Retail’. Together with our internal team of content managers we conducted interviews with Emissive managers, as well as external specialists in the field, for the development of a white paper that aimed to be as qualitative and educational as possible, covering as many questions as possible from the targeted store managers, to better encourage them to engage in projects of this type.

Results
Nearly two years after its publication, this white paper remains the most popular content on the Emissive website.