Deaths at Davos – LinkedIn Campaign
Sector of activity :
B2B Tech
Type :
Challenge :
Promoting the launch of a political thriller on LinkedIn and reaching a global audienceApproach :
Developing a strong, engaging visual identity for the LinkedIn communityResults :
25,810 impressions and 638 interactions over 5 months, leading to 132 new followers
Challenge
Thierry Malleret sought to introduce his political thriller Deaths at Davos to an international audience on LinkedIn, targeting readers interested in geopolitics, the global economy, and political thrillers. The goal was to maximize visibility and drive purchases—without any existing content strategy on his LinkedIn profile.
Approach
A strong, consistent visual identity was developed for the campaign, reflecting the book’s themes. This included engaging LinkedIn graphics, promotional videos, and eye-catching creative assets. Close attention was paid to moderation and regular community interaction, ensuring a high engagement rate.
Results
Over a period of five months, the campaign generated 25,810 impressions and 638 interactions (likes, comments, shares)—proof that it captivated the intended audience. Meanwhile, the LinkedIn profile gained 132 new followers, boosting both the author’s visibility and credibility. Ultimately, the strategic content approach and creative efforts successfully sparked interest in Deaths at Davos across LinkedIn’s global audience.
