Emissive – Evangelizing Technology Through Content Creation
Sector of activity :
Lifestyle
Type :
Challenge :
Introducing VR technology through a focused white paperApproach :
Developing a white paper on Virtual Reality (VR) for RetailResults :
The white paper remains one of the most frequently viewed resources on Emissive’s website, years after its release
Challenge
A specialist in virtual reality, Emissive wanted to evangelize this technology to the managers of chain stores looking for new ways to animate their point of sale.
Approach
OneChocolate has designed a white paper illustrating the many benefits of virtual reality in the retail field. In order to feed the editorial process, our in-house team of content managers relied on studies and work by experts in the sector, as well as on exchanges with the Emissive teams. The objective: to produce a qualitative and didactic white paper, providing store managers with as many answers as possible in order to arouse their interest in this type of project.
Results
Nearly two years after its release, this white paper is still the most viewed document on the Emissive website.
