Pure Storage – Boosting Social Media Presence
Sector of activity :
B2B Tech
Type :
Challenge :
Boost Pure Storage’s social media presence in FranceApproach :
Creating a three-pronged strategy—market monitoring, content creation, and influencer targetingResults :
450% growth in ReTweets and 200% in Likes.
Challenge
Faced with the moderate growth of its French social media accounts, Pure Storage called on OneChocolate to energize and give a local color to its content on Twitter and LinkedIn.
Approach
OneChocolate has developed a strategy based on three priority areas: the implementation of market intelligence, the publication of engaging content, and the targeting of key French influencers aimed at a qualitative growth of the Pure Storage community on social networks.
Results
Significant increase in the number of followers and spectacular growth in the engagement rate, with 450% more RT and 200% more likes.
