Veeam – Social Media Campaign
Sector of activity :
B2B Tech
Type :
Challenge :
Veeam France needed consistent, high-quality social media content for X and LinkedInApproach :
The team produced 15 posts per week and four monthly creative assetsResults :
The new content consistently ranks among Veeam France’s top performers, boosting visibility and engagement
Challenge
Veeam France wanted to deliver consistent, high-quality content on X (formerly Twitter) and LinkedIn—meeting recurrent needs while accommodating the unique demands of its technically oriented communications.
The goal was to maintain the brand’s high standards, including strict adherence to its visual identity and graphic guidelines.
Approach
To meet these requirements, the team produced 15 posts per week on LinkedIn and X, ensuring each caption remained fresh and creative without straying from Veeam’s core message.
Beyond weekly scheduling, four extra creative assets were developed every month—two carousels, an animated banner, and a static banner. This variety of formats helped diversify the brand’s social content with eye-catching visuals and a more dynamic, engaging tone.
Results
The content created now ranks among the top three performers for Veeam France, reflecting a clear boost in both visibility and engagement, even on highly technical topics. With appealing, varied visuals, Veeam successfully captured a demanding audience while staying true to the brand’s image and high standards.
