What We’ve Done

Scaling up a business’s content strategy

Cegid

Challenge
Cegid, a software publisher specialising in integrated business management (ERP) solutions, was looking to strengthen their content marketing strategy with a series of blogposts on key ERP topics.

Solution
Preliminary research work to come up with a list of subjects most relevant to the various personas as identified by Cegid, followed by interviews with Cegid business experts from which articles were produced.

Results
A series of 18 articles published on the Cegid blog, along with summaries for the monthly Cegid newsletter.