What We’ve Done
Expanding a case study database further
Veeam
Challenge
Veeam, a software publisher specialising in backup & recovery solutions, was looking to supercharge their content marketing strategy by accelerating the production of relevant and engaging case studies.
Solution
Working with commercial teams as well as the CTOs in charge of data availability and business continuity, with whom we conducted interviews and maintained an ongoing discussion in order to optimise communication and approval processes, we produced a series of success stories highlighting how Veeam’s solutions made both business and technical contributions to their clients’ businesses.
Results
12 case studies published in one year – in English and French – for Veeam’s enterprise clients, amongst which include: Airbus Defence & Space, Carglass, Euralis, Pays de la Loire…