{"id":3291,"date":"2022-01-12T16:35:34","date_gmt":"2022-01-12T15:35:34","guid":{"rendered":"https:\/\/www.onechocolate.fr\/en\/?p=1013"},"modified":"2025-12-10T09:37:39","modified_gmt":"2025-12-10T08:37:39","slug":"why-are-customer-testimonials-a-key-component-in-pr-campaigns","status":"publish","type":"post","link":"https:\/\/onechocolate.fr\/en\/blog\/why-are-customer-testimonials-a-key-component-in-pr-campaigns\/","title":{"rendered":"Customer testimonials in a PR campaign"},"content":{"rendered":"

During an interview he gave last year for the Client Stories<\/a> podcast by St\u00e9phanie Wailliez, Edouard Fleuriau-Chateau, Managing Director of OneChocolate France, shared our common views on how to use this amazing tool for our customers\u2019 PR campaigns.<\/p>\n

In a B2B environment, customer testimonials are our most powerful tool so far, well beyond product communications which can sometimes appear too ‘marketing-oriented\u2019 to journalists. \u201cThese success stories, which reflect the fruit of a company’s labour, allow journalists to really understand how a solution works. Moreover, it is livelier and more dynamic in the eye of the readers,\u201d Edouard commented.<\/p>\n

Yet, convincing your customers\u2019 clients to deliver statements destined to be published in the media is not an easy task – especially when they operate within \u2018sensitive\u2019 industries such as IT security. Other factors may explain why it can be a challenge to obtain such testimonials. For instance, a protective communication department or an existing policy on customer testimonials could render the process even more strenuous. However, the Holy Grail is always within reach.<\/p>\n

Therefore, it is essential to persuade the customer that their testimonial is valuable. \u201cIt is necessary to make an ally of the spokesperson. You should demonstrate that it is in their best interest to share their experience and opinion in the media, as they will be able to put their company and\/or themselves forward by offering an expert view,\u201d he added.<\/p>\n

Another key point is to involve the communication department very early so as not to present them with a \u2018fait accompli\u2019. \u201cEven if their reaction appears rather negative at first, as long as the window of opportunity is not closed, the situation may evolve in the next three to six months.\u201d<\/p>\n

As a PR agency, OneChocolate\u2019s role is to act as a bridge and a \u201cfacilitator\u201d between its client and its client\u2019s customer. The agency needs to reassure them by offering to accompany them throughout the process and explaining all the different phases, from the creation of the testimonial to the publication of one or multiple stories. \u201cWe collect their testimonial, write the press release, but also prepare them for possible interviews by reaching out to the type of media they are targeting and listing the journalists’ potential questions.\u201d<\/p>\n

While it is recommended that customers offer their testimony between six months and two years after a contract signature in order to keep as close as possible to the actual state of the market, testimonials can take various forms depending on the client’s wishes. It can be a single press release, exclusive interviews, or both. \u201cWhen we write a press release, we do our best to present our client with a draft in French \u2013 or in English for international companies \u2013 no longer than five days after the briefing, because we know that the validation process can be rather long,\u201d Edouard concluded.<\/p>\n

In any case, testimonials are worthwhile! At the end of the day, clients get great coverage \u2013 both qualitative and quantitative \u2013 in the media that are essential to them. It is important to keep in mind that press relations exist first and foremost in support of marketing and sales and offer great opportunities to generate visibility and leads.<\/p>\n

Laure Guyon<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

During an interview he gave last year for the Client Stories podcast by St\u00e9phanie Wailliez, Edouard Fleuriau-Chateau, Managing Director of OneChocolate France, shared our common views on how to use this amazing tool for our customers\u2019 PR campaigns. In a B2B environment, customer testimonials are our most powerful tool so far, well beyond product communications […]<\/p>\n","protected":false},"author":1,"featured_media":3857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1585,1597,1268],"tags":[1599,1602,1442,1601,1447,1280,1449,1598,1600,1505],"class_list":["post-3291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","category-laure-guyon","category-press-relations","tag-b2b","tag-client-testimonials","tag-communication-en","tag-customer-stories","tag-edouard-fleuriau-chateau-en","tag-onechocolate-en","tag-podcast-en","tag-pr-agency-2","tag-pr-campaign","tag-pr-tools-en"],"acf":[],"yoast_head":"\nCustomer testimonials in a PR campaign - OneChocolate<\/title>\n<meta name=\"description\" content=\"Edouard Fleuriau-Chateau shares OneChocolate's common views on how to use customer testimonials for our customers' PR campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/onechocolate.fr\/en\/blog\/why-are-customer-testimonials-a-key-component-in-pr-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer testimonials in a PR campaign\" \/>\n<meta property=\"og:description\" content=\"Edouard Fleuriau-Chateau shares OneChocolate's common views on how to use customer testimonials for our customers' PR campaigns.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/onechocolate.fr\/en\/blog\/why-are-customer-testimonials-a-key-component-in-pr-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"OneChocolate\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-12T15:35:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-10T08:37:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/onechocolate.fr\/wp-content\/uploads\/2023\/11\/Banniere-temoignage-client_EN-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/onechocolate.fr\\\/en\\\/blog\\\/why-are-customer-testimonials-a-key-component-in-pr-campaigns\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/onechocolate.fr\\\/en\\\/blog\\\/why-are-customer-testimonials-a-key-component-in-pr-campaigns\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/onechocolate.fr\\\/en\\\/#\\\/schema\\\/person\\\/e8ed3b11a7b448c24959a526308bc11d\"},\"headline\":\"Customer testimonials in a PR campaign\",\"datePublished\":\"2022-01-12T15:35:34+00:00\",\"dateModified\":\"2025-12-10T08:37:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/onechocolate.fr\\\/en\\\/blog\\\/why-are-customer-testimonials-a-key-component-in-pr-campaigns\\\/\"},\"wordCount\":545,\"publisher\":{\"@id\":\"https:\\\/\\\/onechocolate.fr\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/onechocolate.fr\\\/en\\\/blog\\\/why-are-customer-testimonials-a-key-component-in-pr-campaigns\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/onechocolate.fr\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/Banniere-temoignage-client_EN-scaled.jpg\",\"keywords\":[\"B2B\",\"Client Testimonials\",\"communication\",\"Customer Stories\",\"Edouard Fleuriau-Chateau\",\"OneChocolate\",\"podcast\",\"PR agency\",\"PR campaign\",\"PR tools\"],\"articleSection\":[\"Interviews\",\"Laure Guyon\",\"Press Relations\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/onechocolate.fr\\\/en\\\/blog\\\/why-are-customer-testimonials-a-key-component-in-pr-campaigns\\\/\",\"url\":\"https:\\\/\\\/onechocolate.fr\\\/en\\\/blog\\\/why-are-customer-testimonials-a-key-component-in-pr-campaigns\\\/\",\"name\":\"Customer testimonials in a PR campaign - 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