Amazon Ads – Content Localization
Sector of activity :
Corporate
Type :
Challenge :
Developing localized content in partnership with our global networkApproach :
Translating and localizing texts for the French marketResults :
Amazon Ads’ marketing campaign resonated with French audiences, thanks to thoughtfully localized materials and the publication of several articles
Challenge
Amazon Ads—Amazon’s advertising solutions branch—wanted to promote its services and strengthen local visibility across Europe, particularly in the French market.
The aim was to take an international campaign run by our partner network and tailor it specifically for a French-speaking audience.
Approach
OneChocolate carried out the localization of six articles as part of Amazon Ads’ wider marketing effort. Instead of relying on direct translations, the team carefully adapted the content to match French cultural nuances and expectations.
These pieces highlighted various collaborations, including those with Twitch and Skoda, ensuring the messaging resonated with local readers.
Results
This approach of refining and reworking the text proved effective, as the localized content successfully connected with its target audience.
