Duux – Creation of Thought Leadership Pieces
Sector of activity :
Lifestyle
Type :
Challenge :
Positioning Duux as an industry expert with a B2B-focused strategyApproach :
Developing original opinion pieces on strategic topics central to Duux’s businessResults :
Securing 10+ B2B placements in outlets including Les Echos, Stratégies, LSA, and Environnement-magazine
Challenge
Duux, a Dutch company specializing in air treatment, entrusted OneChocolate with its PR efforts in France starting in April 2023. While much of the brand’s communication focuses on consumer-facing product news, Duux also aimed to establish itself as an authority in its field. To achieve this, it needed coverage in B2B outlets, featuring topics tied to its core expertise.
Approach
OneChocolate regularly drafts unique thought-leadership pieces on subjects suggested by Duux or approved by its teams—ranging from sustainability in home appliances to working with local retail partners and emerging consumer trends. The process starts with a brief 15-to-30-minute phone interview with a spokesperson, followed by additional research. The team then produces a 1,500-word article, which Duux reviews and validates. Once approved, OneChocolate precisely targets B2B publications, matching the content’s focus and audience to ensure impactful placements.
Results
Since the partnership began, OneChocolate has secured around ten placements through these expert articles, appearing in key B2B outlets such as Les Echos, Stratégies, LSA, and Environnement-magazine. Always looking for fresh ideas and angles, OneChocolate’s team continues to build Duux’s expertise in the B2B media landscape, keeping the brand’s business priorities in mind.
