Duux – “Without PR, our brand may have been overlooked in France”
Sector of activity :
Lifestyle
Type :
Challenge :
Entering and making Duux brand noticed in a French market already ruled by established playersApproach :
Selecting a human-scale PR agency and designing a multichannel storytelling strategyResults :
Wide media coverage, improved credibility, reassured distributors
Customer Testimonial
Challenge
“Press Relations are no longer just about press releases, but also multichannel storytelling. Without PR, Duux may have been overlooked in France.”
Dennis Wessels, Marketing Communication & E-commerce Manager, Duux
As a young Dutch brand specialising in air-treatment products, Duux needed rapid visibility to carve out a place among well-established competitors. The goal was to reach a broad audience—tech, lifestyle, health, fashion—and convince distributors of the brand’s value.
Approach
Dennis Wessels based his PR agency choice on three criteria:
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A human-scale firm – similar to Duux’s own and capable of offering true personalised support;
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A genuine connection – true chemistry and mutual understanding are key;
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A robust journalist network – proven relationships with journalists and market expertise.
OneChocolate ticked every box, which allowed Duux to:
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define a clear storytelling;
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produce multichannel content (press releases, interviews, influencer pieces, podcasts);
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target tech, lifestyle, health, and fashion media to maximise the brand’s outreach.
Results
60-plus coverage pieces across tech, lifestyle, health and fashion media.
Reassured distributors: resellers could see Duux’s commitment to visibility.
Improved legitimacy: the brand is now viewed as a serious player in France.
“With OneChocolate the collaboration is personal, powerful and professional. They gave us confidence and have a very good reputation among French journalists.”
Dennis Wessels, Marketing Communication & E-commerce Manager, Duux
