FICO – Organizing a Press Event
Sector of activity :
Fintech
Type :
Challenge :
FICO, a global BI leader, wanted to boost its visibility in FranceApproach :
We held an exclusive press lunch with the French CEOResults :
Three major journalists covered FICO, sparking a lasting relationship with the company
Challenge
FICO is a global leader in BI, helping companies in more than 80 countries make the best decisions in terms of growth, profitability and customer satisfaction. Very famous in the United States via scoring, FICO is gradually emerging in France but remains little known by French journalists.
Approach
We organized an informal and very exclusive media event with the French CEO to discuss the challenges of FICO in France, market trends and uses including Big Data and analytics in banks.
Results
Three key journalists were invited and attended the press lunch: Revue Banque, Assurance & Banque 2.0 and Point Banque.
This lunch resulted in 3 fund articles presenting FICO and its solutions.
A long-term relationship has been created with these journalists identified on these topics (interviews, files, requests for news comments…)
