Freshworks – Hosting a Roundtable
Sector of activity :
B2B Tech
Type :
Challenge :
Position Freshworks as a leader in AI integration for customer and employee experience in the French marketApproach :
Organizing a roundtable featuring Freshworks' Country Director, supported by client case studiesResults :
Ten journalists attended, resulting in 15 dedicated articles, multiple follow-up pieces, and additional interviews
Challenge
Freshworks, a software provider specializing in customer and employee experience, wanted to highlight cutting-edge topics—namely, how AI can be integrated into both customer and employee journeys—to reach its core press audience in France.
Turning to OneChocolate’s experts, Freshworks sought to host a dedicated event—a roundtable—where clients could share firsthand insights, moderated by the Freshworks Director France.
Approach
Coordinating a roundtable demands precise scheduling, so OneChocolate’s team got to work securing a venue, ultimately booking the renowned Café Drouant—home each month to the Goncourt and Renaudot literary prize jurors.
With the speakers confirmed, they invited numerous journalists from Freshworks’ core media targets, spotlighting real-world testimonials and positioning Freshworks as a thought leader on AI in customer experience.
Results
The event was a success, welcoming about ten specialized journalists and generating 15 dedicated articles, as well as numerous follow-up mentions and additional interviews.
