Guidewire – Localization of annual report
Sector of activity :
Fintech
Type :
Challenge :
Publishing a localized report on the state of insurance and organizing a press eventApproach :
Creation of a localized report and organisation of a press luncheonResults :
4 journalists of the specialized press in attendance and 100 dedicated articles with several mentions throughout the year
Challenge
Guidewire, a leading provider of digital platforms for insurers, wanted to strengthen its visibility and stregthen its position as a thought leader in the European insurance market. To achieve this, the company commissioned an annual study on the state of insurance, working with OneChocolate and its partners across several European countries to produce a report that speaks directly to local concerns.
Approach
OneChocolate’s experts contribute to the creation and localization of the annual report, adapting it to the French market’s specific needs. They also draft a press release highlighting the report’s key findings.
Every year, a press lunch is held with Guidewire experts to present the report’s conclusions to journalists from specialized outlets, boosting Guidewire’s visibility as a leading authority on the subject. This event has become a must-attend for the journalists, and the report now serves as a reliable barometer of the insurance landscape in Europe.
Results
On average, the French press lunch hosts four journalists from specialized insurance publications (including Argus de l’Assurance, Tribune de l’assurance, and Mind Fintech).
It typically generates around 10 dedicated articles and multiple mentions in the press throughout the year.
