NTT
Sector of activity :
B2B Tech
Type :
Challenge
NTT, a major integrator in the world of IT, has been collaborating since 2015 with A.S.O., a company that organizes sports events, to revolutionize the second-screen experience of Tour de France viewers using big data and predictive analytics. The PR challenge? To highlight NTT’s technological expertise to the IT, business and sports press, but also to introduce the company to the general public.
Approach
We invited journalists to experience a stage of the Tour de France, discover NTT’s Big Data Truck and take part in a ride on a bike used by the Tour riders. Ahead of this highlight, we capitalized on professional events bringing together NTT and A.S.O. to organize interviews. The rest of the year, we bring NTT’s expertise to life through interviews, opinion pieces and expert papers on the innovations used during the Tour.
Results
NTT was able to rely on OneChocolate’s excellent relationships with journalists and influencers in order to gain visibility with numerous spin-offs in the targeted press titles (Les Echos Executives, Forbes, Stratégies, ITSocial) and the strengthening of the company’s notoriety on its own social networks or in partnership with the live-tweet of the magazine Le Sport Business.
