Payhawk – Selecting a PR Agency

Sector of activity :

Fintech

Type :

Press Relations

Challenge :

Selecting a good fit for a Press Relations agency

Approach :

Identifying the key qualities that make a PR agency stand out

Results :

Building a fruitful, transparent, and long-lasting partnership founded on trust

Customer Testimonial

Challenge

Payhawk, a platform provider offering an spend management solution to businesses in 32 countries, wanted to boost its profile in the French market by partnering with a local PR agency specializing in fintech—one adept at showcasing its brand to both mainstream and specialized media outlets.

Approach

Before choosing OneChocolate, Payhawk conducted an internal assessment to ensure it had clear messages to share with the media, well-defined communication goals for the French press, and someone in-house ready to serve as spokesperson.

Payhawk then compared various agencies to find the best fit, focusing on several criteria:

Sectorial expertise: The PR agency needed in-depth knowledge of Payhawk’s industry.
Tailored approach: From the very first exchanges, the agency had to show it could deliver a customized strategy for Payhawk.
Transparency: Clear, straightforward communication with the agency’s team was essential.
Team rapport: Trust and good working relationships between counterparts are crucial to building a lasting and stable partnership with a PR agency.

Results

Payhawk ultimately chose an agency network that included OneChocolate for the French market.

Kévin Bosc, Payhawk’s Marketing Director for France, is delighted with the decision, which meets his needs in terms of transparency, trust, and expertise.

Indeed, the partnership with OneChocolate is excellent, and the results speak for themselves.

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