Seagate
Sector of activity :
B2B Tech
Type :
Challenge
After more than 10 years of working with our client Seagate, a leader in the data storage market for more than 25 years, staying up to date in terms of proposing PR events could have become a real headache. Yet, at OneChocolate, we love this kind of challenge.
Approach
The choice of location has always been made in connection with the PR/social media campaign of the moment or the characteristics of the products presented. This gave rise to very playful stagings, in the form of a wink, for the themes of “memory loss” or the one entitled “Become a superhero with Seagate”.
Results
A relationship that grows, quantitatively and qualitatively, year after year
This lunch has acquired the status of an annual meeting awaited by the group of journalists who have become Seagate fans. The first edition brought together a dozen journalists, and this number has continued to increase over the years. At the last luncheon, we counted 35 journalists with a 60/40 ratio between the IT press and the life-style press.
