Sophos – Report Localization
Sector of activity :
Cybersecu
Type :
Challenge :
Localizing global annual reports for the French marketApproach :
Sustained report coverage over several months through varied content formatsResults :
Regular references to the reports in the press and consistent requests for Sophos interviews
Challenge
Sophos, a global leader in cybersecurity-as-a-service innovation, wanted to increase its local footprint in France.
The aim was to give a distinctly French focus to its globally published annual Threat Report.
Approach
OneChocolate highlighted French-specific data within the Sophos Threat Report to spark interest and stand out among the numerous international reports landing in journalists’ inboxes.
Instead of relying only on a single press release, our experts maximized the report’s impact by sharing insights over several months through a diversity of content—from press releases and media alerts to expert commentaries and news highjacking pieces.
Results
Every year, OneChocolate secures exclusive interviews with leading business publications, including Le Parisien, L’Usine Digitale, and Le Journal du Net. These efforts have paved the way to coverage in Le Monde and inclusion in articles exploring ransomware.
The Sophos Threat Report is now frequently cited by both competitors and third-party experts, firmly establishing Sophos as a leader on cybersecurity in a wide range of media outlets.
