Splunk – Business Press Articles
Sector of activity :
Cybersecu
Type :
Challenge :
Improve Splunk’s visibility among executives committee members and top managementApproach :
Focus on consistent coverage in Business media through diverse content - interviews, thought leadership pieces, B2B2C researchResults :
More than 15 articles to date, followed-up by constant monitoring for new angles
Challenge
Splunk, a Cisco company and global leader in observability and cybersecurity, wanted to enhance its profile among senior executives in France (CTOs, CIOs, CISOs, etc.).
The idea was: cybersecurity, business continuity, and digital resilience—crucial for Splunk—are top concerns for executive committees due to their direct impact on user experience, brand reputation, and financial performance.
Approach
OneChocolate’s experts had a clear objective set: secure steady coverage in leading French media outlets such as Les Echos, Le Figaro, Le Monde, and Challenges.
To achieve this, our team deployed several tactics:
- Arranging leadership profiles and in-person meetings with Splunk’s CEO during visits to Paris
- Pitching interviews on timely issues such as emerging regulations
- Drafting opinion pieces on topics designed for business leaders and placing them in key business publications
- Highlighting B2B2C research—both Splunk’s annual reports (Cost of Downtime, CISO report, etc.) and new studies developed jointly by Splunk and OneChocolate
Continuous media monitoring and analysis allowed us to identify new angles, contacts, and opportunities. Regular check-ins with Splunk’s partner agencies across Europe also helped us coordinate interviews and content for local use.
Results
Over two years of collaboration, OneChocolate’s approach has significantly boosted Splunk’s visibility with its target audience. So far, the agency has secured around 15 mentions in outlets such as Les Echos, La Tribune, and Entreprendre, featuring both local and global spokespersons.
Always looking for new opportunities, the team regularly pitches new ideas to maintain momentum and cultivate Splunk’s relationships with business journalists.
