Veeam
Sector of activity :
B2B Tech
Type :
Challenge
Veeam, a backup and recovery software company, was looking to produce relevant and engaging customer cases on a regular basis to strengthen its content marketing strategy.
Approach
Briefed Veeam’s sales teams and conducted interviews with the CIOs responsible for data availability and business continuity issues on the customer side.
Continuous exchanges with IT departments throughout the production process in order to maintain their involvement and the rapid validation of the customer case by their communication department.
Creation of success stories highlighting Veeam solutions through both business and technical achievements of customers.
Results
Monthly production of 2 to 3 customer cases in French and English with Veeam’s companies and key accounts including: Airbus Defence & Space, Carglass, Euralis, Pays de la Loire…
