Tintin
Sector of activity :
Lifestyle
Type :
Challenge
Created in 1929, the hero Tintin is not lacking in aura and recognition. However, apart from the derivative products related to the comics, the Tintin brand as such rarely echoed. To successfully launch this collection of watches targeting women, men and children, it was necessary to think outside the box and know how to talk to fashion and lifestyle influencers and journalists. OneChocolate therefore challenged itself to organize an original and memorable event, in strict compliance with the conditions of protection of Hergé’s work.
Approach
After a creative brainstorm, we chose a scenography that would bring to life the different worlds of the watch collection, namely the characters from Hergé’s comic book and two of his flagship titles: Tintin in the Land of the Soviets and Destination Moon. On the organizational side, a turnkey event for the client, who was able to devote himself fully to meeting and exchanging with journalists and bloggers.
Results
In a showroom in the heart of the Marais, the results were clear: a successful launch party with about sixty journalists and bloggers present, and an extremely satisfied customer. And after the event, the Tintin brand obtained more than fifty print and online publications for its event in the target media but also in the watch press. A craze that OneChocolate has subsequently capitalized on through seasonal releases on the occasion of Father’s Day, the start of the school year and Christmas.
